MAXHENKELL EUROPE is a Casual Chic brand - created to express the European Soul.

MAXHENKELL EUROPE was founded 2006 to feel, feed and spread the European soul. We produce casual chic products ranging from fashion and accessoires to art. When designing we search our souls finding special details - letting the bodies of our "carriers" feel the soul.

The European soul goes all the way back to the myth of Europe and Zeus. Europe is a gorgeous princess, who is willing to run off with the man she loves and Zeus is the God of all Gods, who is cool enough to get the girl he wants. Hence our "europes" and "zeuses" collections for men and women.

The brand MAXHENKELL EUROPE belongs to PvR Uni-Kleidung GmbH (PvR University Clothing, Ltd.), founded in 1994 to design and distribute merchandising products for European universities, starting off with Humboldt University in Berlin.

The founder, Patrick Ribbentrop, sold his first T-shirts on a pasting table in front of the canteen at Humboldt University in 1995 and opened the first German University Flagship Store in 1997 on the street Unter den Linden, Berlin’s splendid tree-lined avenue. For years Patrick has been fascinated by the upcoming European spirit and her ever lasting soul and decided 2006 to use his experience in the area of “casual chic” for European students to put a creative team together and found the new brand MAXHENKELL EUROPE.

MTV MUSICWEEK - OUTFITTED BY MAXHENKELL
MAXHENKELL EUROPE is a Casual Chic brand - created to express the European Soul.